Dedicated to empowering creatives.

The fast-paced challenges of digital entertainment markets enable artists to take control of their careers, bypassing outdated corporate structures. In response, three Berlin-based music executives & enthusiasts have founded THE BRIDGE, an advocate dedicated to empowering creatives.

THE BRIDGE blends an extensive domestic and international network, vast experience in data analysis and marketing excellence ranging from major labels to local management. With a strong talent for data-driven insights, THE BRIDGE integrates hard facts with curiosity for new ideas and a deep understanding of music and artistry to design and execute campaigns of all sizes.

THE BRIDGE connects music industry professionals to deliver everything that drives an artist’s career: management advisory, insights & analytics, marketing, promotion, digital audit, distribution, A&R, storytelling, and implementing and inspiring global, interdisciplinary teams.

THE BRIDGE is the creative link between unique artist needs and commercial impact.

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Analysis

Strong talent for generating, interpreting and evaluating data-driven insights

Concept

Curiosity for new ideas coupled with a deep understanding of music and artistry

Execution

Network of music industry professionals to design and execute global campaigns

How can we help you?

MANAGEMENT

We provide a comprehensive, up-to-date & in-depth analysis of your artist data, delivering actionable insights & tailored recommendations to improve audience growth, streaming performance & catalog reactivation.

ARTIST

We work with you to develop a unique & impactful artist profile, combining audience targeting with strategic & business advice. Our approach includes creating compelling narratives & producing engaging audiovisual content.

BOOKING

We conduct audience analysis based on demographics, brand preferences & location to tailor promotional assets. We analyze ticket sales from previous & similar tours, track sales & evaluate campaign impact to optimize future bookings.

Digital Audit
Up-to-date overview of what your data reveals

Full Data Analysis
In-depth analysis of all data & recommendations for action & measures

Data Consolidation
Combining several data sources into one holistic view

Ad-hoc Analysis & Insights
Conducting customized examinations of data to uncover specific opportunities

Digital Optimization
Leveraging data-driven insights on frontline & catalogue

Revenue Assurance
Implementation of strategies & systems to safeguard income streams

Product & Campaign Management
Overseeing creation, promotion & distribution on a global scale

Marketing Planning & Execution
Strategizing & implementing targeted promotional campaigns

Artist Management
Experienced in guiding artists‘ careers & managing business affairs

International PR & Coordination
Orchestrating cohesive communication strategies across global markets

Storytelling & Content Creation
Crafting compelling narratives and engaging visual & auditory content

Restaurant Recommendations
Seriously.

Zoe Heckmann

Data analytics specialist who bridges the gap between tech and creative worlds by making data more accessible and understandable.

After graduating from the University of Western Sydney, Zoe began her career in 2010 as an analyst at Bauer Media / Rolling Stone Magazine. In 2014, she joined Universal Music Australia, where she worked in a variety of Insights & Analytics roles. Since 2019, she has been based in Berlin, where she built and led BMG’s global data analytics team as Vice President Global Marketing Insights & Analytics.

Chris Lippert

Creative interface between idea, concept, creation and out-of-the-box content marketing in an international surrounding.

After studying at the University of the Arts in Berlin, Chris began his career in product and marketing at Hot Action Records in 2009, before joining Universal Music in 2014 as International Marketing Manager for artists including Dua Lipa, Placebo, Royal Republic and Enigma. More recently, he has worked as a manager, content creator & musician for artists like Die Ärzte and Beatsteaks, while also travelling as a freelance restaurant critic.

Matthias Henning

International music marketing expert, experienced in planning, executing and evaluating tailored international marketing & PR campaigns.

Between 1999 and 2008, Matthias held various marketing positions at EMI Capitol and Virgin Music, working with artists including Coldplay, Placebo and Pharrell Williams. In 2008, he joined Universal Music, where he oversaw international marketing for artists including a-ha, Rammstein and Lewis Capaldi. From 2018 to 2024, he was SVP International Repertoire at BMG, working on international release and marketing strategies and heading the BMG APAC & Japan team.

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